SnapScan – (Self Portrait)

Art portfolio- my work
Snap n Scan (Self-Portrait) Ribbon and Rubber 170 x 165 cm

SnapScan (Self-Portrait) Ribbon and Rubber 170 x 165 cm

This is a work that I made specifically with the FNB Joburg Art Fair in mind. (coming soon: from 11 to 13th September 2015)  I’ve read in numerous responses to Art Fairs around the globe that ‘critics’ refer to these fairs as Art Supermarkets etc. Find below some links if you want to read some of the articles:

http://art-nerd.com/newyork/unveiling-the-art-supermarket/

http://www.tafterjournal.it/2014/07/30/contemporary-art-fairs-as-new-forms-of-cultural-consumption-and-urban-experience/

http://www.chinadaily.com.cn/life/2011-01/06/content_11803125.htm

http://corrigall.blogspot.com/2014/09/deja-vu-fnb-joburg-art-fair.html

I decided to embroider a pixelated self-portrait with ribbon, but altering it so that it looks like a quick response code (QR code) …..

QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte / binary, and kanji) to efficiently store data; extensions may also be used.[1]

The QR Code system became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes. Applications include product tracking, item identification, time tracking, document management, and general marketing.[2]

A QR code consists of black modules (square dots) arranged in a square grid on a white background, which can be read by an imaging device (such as a camera, scanner, etc.) and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data are then extracted from patterns that are present in both horizontal and vertical components of the image.

….which one find in numerous shops these days to make easy payments by using an app (SnapScan) on one’s phone.

The pose I decided to use is one with hands together almost as if I’m praying….referring to a notion of “Ag, please just buy me” kind of tongue in the cheek.

But like William Blake once said:

I must create a system or be enslaved by another mans; I will not reason and compare: my business is to create.

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A Monumental Moment

Art portfolio- my work

 

A Monumental Moment. Cotton tread and rubber. 171 x 127.5 cm

A Monumental Moment. Cotton tread and rubber. 171 x 127.5 cm

This work is inspired by the sculpture of Anton van Wouw which also featured on the cover of the magazine called “Die Boerevrou”(March 1919).

I looked at his sculpture while pondering my thoughts on being an “Afrikaner-meisie”.

I personally don’t like how the female “Boerevrou” figure is standing because she looks so demure and I always thought of Afrikaner women as strong; especially since they had to travel great distances in harsh and difficult circumstances (Die Groot Trek).

So I did a bit of research and found that women back in the day were not happy with his work since they believed that the “Voortrekker kappie’ depicted was not like the ones Afrikaner women wore in South Africa ….and much later when feminism reached South Africa women were upset because in the poem by JF Cilliers that featured underneath this work by van Wouw which ended with the words: “Ik sien haar win, want haar naam is – Vrouw en moeder”…and the feminist said that not all women are mothers.

That was when I decided to embroider myself in the nude sitting on the steps of this ‘monument’ with my back turned away from the ‘Boerevrou’…trying to redefine myself.

I am happy to announce that this work will be at this years FNB Joburg Art Fair (from 11- 13 September 2015); at the Everard Read gallery JHB booth. (photo courtesy Knysna Fine Art gallery)

This will be the first time my work will be exhibited at this art fair. Is this a monumental moment for my career, she wonders?